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The hair care brand celebrates its one-year anniversary with the expansion into the retailer as well as a salon integration.
February 23, 2025
By: Lianna Albrizio
Grammy winner Beyoncé Knowles-Carter’s haircare brand Cécred is celebrating its first year in business with expansion into Ulta Beauty.
Starting April 6, the brand will roll out to over 1,400 Ulta Beauty stores nationwide and online.
According to the company: “Ulta Beauty is strategically positioned to bring Cécred’s salon-quality formulas and efficacious ingredients to more consumers as the sole specialty beauty retailer with a full-service salon.”
Cécred’s Foundation Collection will join Ulta Beauty’s brand portfolio. The collection includes Hydrating Shampoo and Conditioner, the innovative fermented rice and rose protein Ritual product and Cécred’s latest innovation, Restoring Hair & Edge Drops.
The retail partnership will be highlighted with branded elements in Ulta Beauty stores and salons across the country. This includes custom fixtures and product merchandising, featuring life-size, shoppable displays of the patent-pending bottles, as well as a “first-of-its-kind salon integration and takeovers that bring the Cécred brand to life,” said the company.
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